This year Amsterdam Pride took place from July 27th to August 4th. Unfortunately, not everything went smoothly, as multiple people have come out reporting cases of homophobic abuse. Early on Saturday morning, a lesbian couple was beaten up by two men on a scooter in Amsterdam city center. According to the Dutch newspaper Het Parool, they were walking hand-in-hand after a night out when they were attacked. The women walked away from the attack with bruises, a broken lip and a swollen nose. On the same day, a gay couple were assaulted by 4 men. The 2 victims were walking along the Prinsengracht, their arms around each other. This caught the attention of the 4 assailants. According to NH Nieuws, 2 other men held each other’s hands in the backseat of an Uber and gave each other a kiss. The driver verbally assaulted the couple and spat on their faces. All incidents have been reported to the police.
Because cases of homophobic abuse have been increasing in Amsterdam, Polette decided to stand up for LGBT+ rights. 2 days before the world-famous Canal Parade, Polette decided to organize its own parade, bringing a message of love and acceptance to the streets of Amsterdam.
Founded in 2011 by Pierre Wizman and Pauline Cousseau, Polette has revolutionized and disrupted the eyewear industry by challenging the traditional optical establishment. The head office in Amsterdam is the creative center of the company. The designers draw inspiration from everything around them: fashion, music, art, architecture, and everyday life. To celebrate this year’s Amsterdam Pride, Polette decided to create a human rainbow flag. While “remembering the past and creating the future” (the theme chosen for this year’s Pride), the 12 body-painted people (me included) marched from the iconic Dam Square to the Homomonument – a memorial which commemorates all gay men and lesbians who have been subjected to persecution because of their sexuality. Polette also filmed a mini-documentary focusing on how far we came as a community.
In this mini-documentary, which you can check now, we hear the different stories and perspectives of the different people who took part in this initiative.